NOTE TO SELF

Make them feel something.

Then make them click.

MOVE ME ↗

Hello, we’re Texty. Your brand’s new pen pal.

Make them

pause.

pause.

pause.

Make them

click.

Big ideas deserve better words.

Let’s give your brand something worth stopping for.

YOUR STORY. OUR WORDS. A LITTLE MAGIC.

↙

Your next good idea starts here.

Words that sound like you.
Only on your very best day.

THE TEXTY WAY

No. 001

Less blah blah.
More aha!

A little wit. A lot of intention.

  • WORDS WITH PERSONALITY

  • IDEAS WITH PURPOSE

  • COPY THAT CONNECTS

  • LESS BLAH, MORE AHA

Good company. Better stories.

A few things we believe in…

A few things we believe in…

Good coffee.

Better questions.

Really good copy.

Good coffee.

Better questions.

Really good copy.

Good coffee.

Better questions.

Really good copy.

And the power of a well-placed full stop.

And the power of a well-placed full stop.

02 / THE HUMAN BIT

A way with words.
A thing for people.

A way with words. A thing for people.

Behind every brand is a story worth telling. We’re here to find yours — somewhere between the big idea, the messy notes, and the thing you almost forgot to mention.

Texty brings curious thinking and clear writing to websites, campaigns, and brands. Because the best copy doesn’t sound like marketing. It sounds like you.

Brand voice

Website copy

Campaigns

Content strategy

04 / SELF-INITIATED CASE STUDY / DAYBREAK

Small change.
Big personality.

Small change.
Big personality.

Small change.
Big personality.

How we gave a coffee brand something to say before its customers had their first cup.

A good blend in a sea of sameness.

Daybreak is a concept coffee brand: how do you make another bag of beans feel like someone’s new favourite ritual?

THE EXPECTED

“Premium coffee.

Perfectly roasted.”

“Premium coffee.

Perfectly roasted.”

True. But who’s talking?

a little more human ↓

a little more human ↓

THE TEXTY TAKE

“For the love of

five more minutes.”

“For the love of

five more minutes.”

Now that’s our kind of morning.

05 / BY THE NUMBERS

Small numbers.
Big intentions.

Small numbers.
Big intentions.

Small numbers.
Big intentions.

0

Case studies, all self-initiated

0

Case studies, all self-initiated

0

Case studies, all self-initiated

0

Services, one consistent voice

0

Services, one consistent voice

0

Services, one consistent voice

0%

Written from scratch

0%

Written from scratch

0%

Written from scratch

0

Buzzwords used (we checked)

0

Buzzwords used (we checked)

0

Buzzwords used (we checked)

06 / WHAT WE WRITE

Four ways to sound like you.

Four ways to sound like you.

Four ways to sound like you.

Hover over one. The good bits light up.

01

Brand voice

Before you write a word, you need to know how you sound. We find your tone, name what makes you different, and turn it into a guide your whole team can actually use.​

“Even our Slack messages sound like us now.”

Includes
  • Voice & tone guide
  • Messaging pillars
  • Naming & taglines
01

Brand voice

Before you write a word, you need to know how you sound. We find your tone, name what makes you different, and turn it into a guide your whole team can actually use.​

“Even our Slack messages sound like us now.”

Includes
  • Voice & tone guide
  • Messaging pillars
  • Naming & taglines
01

Brand voice

Before you write a word, you need to know how you sound. We find your tone, name what makes you different, and turn it into a guide your whole team can actually use.​

“Even our Slack messages sound like us now.”

Includes
  • Voice & tone guide
  • Messaging pillars
  • Naming & taglines
02

Website copy

Homepages, about pages, product pages and every tiny button in between. Written to be read, not skimmed, and built to earn the click.

“People are reading our About page. On purpose.”

Includes
  • Page-by-page copy
  • UX microcopy
  • SEO-friendly structure
← most asked for
02

Website copy

Homepages, about pages, product pages and every tiny button in between. Written to be read, not skimmed, and built to earn the click.

“People are reading our About page. On purpose.”

Includes
  • Page-by-page copy
  • UX microcopy
  • SEO-friendly structure
← most asked for
02

Website copy

Homepages, about pages, product pages and every tiny button in between. Written to be read, not skimmed, and built to earn the click.

“People are reading our About page. On purpose.”

Includes
  • Page-by-page copy
  • UX microcopy
  • SEO-friendly structure
← most asked for
03

Campaigns

One big idea, told a hundred small ways. Launch concepts and copy for ads, socials and emails that feel like they belong together.

“Someone screenshotted our ad. Then they bought the thing.”

Includes
  • Campaign concepts
  • Ads & social copy
  • Email sequences
03

Campaigns

One big idea, told a hundred small ways. Launch concepts and copy for ads, socials and emails that feel like they belong together.

“Someone screenshotted our ad. Then they bought the thing.”

Includes
  • Campaign concepts
  • Ads & social copy
  • Email sequences
03

Campaigns

One big idea, told a hundred small ways. Launch concepts and copy for ads, socials and emails that feel like they belong together.

“Someone screenshotted our ad. Then they bought the thing.”

Includes
  • Campaign concepts
  • Ads & social copy
  • Email sequences
04

Content strategy

Know what to say, where to say it, and why. We map the stories worth telling and build a calendar that doesn’t fall apart by March.​

“We finally know what to post on a Monday.”

Includes
  • Content audits
  • Editorial calendars
  • Story frameworks
04

Content strategy

Know what to say, where to say it, and why. We map the stories worth telling and build a calendar that doesn’t fall apart by March.​

“We finally know what to post on a Monday.”

Includes
  • Content audits
  • Editorial calendars
  • Story frameworks
04

Content strategy

Know what to say, where to say it, and why. We map the stories worth telling and build a calendar that doesn’t fall apart by March.​

“We finally know what to post on a Monday.”

Includes
  • Content audits
  • Editorial calendars
  • Story frameworks

07 / NOTES WORTH KEEPING

Kind words. Kept close.

Kind words. Kept close.

Kind words. Kept close.

A little collection of good feelings.

Brand voice

01

“It finally sounds like us. Just a much more interesting us.”

A voice worth remembering.

Tom K. — Brand manager, elsewhere

Brand voice

01

“It finally sounds like us. Just a much more interesting us.”

A voice worth remembering.

Tom K. — Brand manager, elsewhere

Website copy

02

“You took the jumble in our heads and turned it into just the right words.”

From messy notes to clear message.

Priya M. — Founder, slow sunday

Creative strategy

03

“The best part? You found the story we were too close to see.”

A fresh pair of eyes.

Jonas L. — Marketing lead, daybreak®

Campaign copy

04

“A little wit. A lot of heart. Every line felt like it belonged to us.”

Personality, on every page.

Ana R. — Co-founder, bare / basics

Content partnership

05

“Thoughtful questions. Clear thinking. And words we were excited to share.”

The good kind of collaboration.

Mei W. — Studio lead, Paper & People

08 / GOOD THINGS START WITH A HELLO

Your next big thing.
Starts here.

Your next big thing.
Starts here.

Your next big thing.
Starts here.

Tell us what you’re thinking.
We’ll find the words for it.

No perfect brief required.

Rough notes, half-formed ideas,

and wild ambitions welcome.

That’s where the good stuff starts.

A little note to Texty.

HELLO

TEXTY

HELLO

TEXTY

Enquiries open soon. For now, draft and save your project brief below.

The beginning of

something good.

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