CAMPAIGN CONCEPT · EMAIL
The out-of-office that finally went somewhere.
A travel campaign that swaps ‘30% off’ for ‘so, where to?’. Self-initiated, fully daydreamed.
Campaign concept & email copy
3 weeks
2026
campaign!
The fine print
Client
elsewhere ↗
Service
Campaign concept & email copy
Industry
Travel
Role
Concept, copywriting & messaging
Timeline
3 weeks
Deliverables
Campaign concept, email sequence, social copy
Most travel emails read like a receipt with a beach on it. elsewhere is a self-initiated campaign concept that flips that around: instead of shouting about prices, it hands you a reason to leave. The humble out-of-office becomes an invitation, and your inbox becomes the first page of the trip.
01 / Our part
Concept, copywriting & messaging
What landed on our desk:
Campaign idea & platform line
Five-email welcome sequence
Subject lines & preview text
Social captions & ad copy
Tone notes for future sends
02 / The snag
Travel inboxes are a wall of countdowns, flash sales and ‘LAST CHANCE’ in capital letters. Everyone sounds the same, and every discount teaches people to wait for a better one. The brief: make a travel offer worth opening, without shouting about urgency or price.
03 / The big idea
One idea, told five ways: your out-of-office has plans. Each email reads like a postcard from a trip you haven’t taken yet. Short, curious, a little escapist, and always ending on one clear next step. Subject lines tease a place, never a percentage.
The usual
Summer sale: up to 30% off flights. Book now!
The Texty take
Your out-of-office has plans.
04 / The happy ending
A five-email sequence, a stack of social lines and a tiny toolkit that gives elsewhere a voice you’d recognise in a crowded inbox: warm, curious and quietly persuasive. Less ‘book now’. More ‘why not?’
5
Emails in the sequence
24
Subject lines written
1
Big idea
The finished words
Go on, click one. They don’t bite.
Email 01 — the invite you actually open
Email 03 — wish you were here (you could be)
Social — out of office, into the world
Got a project on your mind?
Let’s write yours next.
A big idea, a messy napkin, a half-finished brief. All welcome. Tell us what you’re making and we’ll bring the words.
